The success of a business firm largely depends on its sales force. The business firm must be able to market their product or service to the world and give a reason(s) why there is a need for that product or service. To this view, Sales Executives are employed. The primary duty of this group of individuals is to drive sales by creating a market for the product.
The scope of service of a sales executive goes beyond just making sales but also entails creating and nurturing products that will sell in the industry and the type of duty performed by the sales executives largely depends on the type of market they are into. There are, however, two types of sales which sale executives are required to carry out.
Business to Consumer (B2C) sales
Business to Business (B2B) sales.

The sales executives do this by establishing a relationship with the customers and business, identifying and analyzing the various sales options available to them and a host of other factors and this is why hiring a sales executive should be handled by professionals. Then, the big question is, what are the factors to be considered before hiring a sales executive?
Every business needs a sales executive. To hire the best sales executive that will be able to function well and drive sales, there is a great need to take note of the following factors.

1. Market knowledge
Only a sales executive that knows the market can infiltrate it. Your sales executive must be able to carry out a functional market analysis to identify significant entry and exit points in the market. They must be able to know your competitors and how to win the customers over to your side.

2. Strategize sales
After identifying the market and its weaknesses, the sales executive must be able to plan the best strategies on how to drive sales by leveraging on the entry points and weaknesses of the competitors. They must be able to complement their market research with a sales strategy tailored to that effect. These sales strategies must be accurate to give the company maximum returns.

3. Ability to work alone or in a team
A good sales executive must be a good team player and must also be capable of independent research. Carrying out market research and survey requires a lot of technicalities which the sales executive may not be able to handle alone and hence, will need the help of others. While this is good, a sales executive should also be able to take ultimate decisions that can boost sales without having to consult with a third party when the need arises.

4. Must have excellent customer relationship skills
A good sales representative should be able to maintain a good rapport with the customers to know how they feel about the product or service in question. Remember that a customer is a king and should be treated as such.

5. Highly motivated
A good salesperson must be able to keep his or her head high and be motivated at all times. He or she must be confident about what they can offer because only a confident sales executive can handle a customer. They must be able to love what they do.

Hiring a Sales executive involves a lot of vigorous processes and gathering of details which are very vital for the exposure of your company to the outside world. You can contact our customer care support if you have any questions on how to employ the best Sales Executive for your business.

About the author: LA Sales Recruiter